Customer accounts 🧑 help provide a more complete and personalized shopping experience. With an account, customers can store their shipping addresses, view their order history, and edit their profile. This makes it easy for them to follow up their shopping journeys and encourages them to come back again. Think on everything that customers do in the portals of big platforms such as Amazon.
Customer accounts are not enabled by default in Shopify stores. This means that customers will not be able to create accounts or log in to your store unless you activate the feature. Enabling customer accounts is a free and simple way to improve your store's checkout process and increase the critical customer retention.
There's also an optional setting to require customers to log-in before being able to complete a purchase. Please note that requiring a login may discourage some customers from checking out and reduce your store's total orders. But you may use this setting if you only want registered customers to be able to checkout. For example in cases where there's a restricted registration in place. Or registration requires admin pre-approval via a third-party app.
You can find this setting not in Customer Accounts, but in the Shopify Admin > Settings > Checkout section. If you want it enabled, just tick the checkbox and Save.
You may be wondering which version of Shopify Accounts will bring more value to your shop. To summarize, New Accounts has some valuable features like self-serve returns. While Classic Accounts is much more customizable in style and function. We recommend Classic Accounts for most stores. They offer a more customizable experience and are compatible with most third-party apps. Here are some more details:
Here is a table comparing the two types of customer accounts:
When you enable Customer Accounts in Shopify, customers will be able to create accounts and access a personal account page in your site. But in Shopify this space is often overlooked because the built-in account page lacks appeal and functionality. Think on everything that customers do in the portals of big platforms such as Amazon.
A customer account page is more than just a place to store your customer's information. The account page is the gateway to your customers' online experience. It is also an ideal place for first-time customers to turn into repeat customers. You can make your customer account page a much more productive and dedicated space to navigate by integrating a number of relevant services into it, such as a customer portal does.
Froonze Customer Accounts turns your account page into a multi functional portal to interact with your customers. Our app replaces the native Shopify customer panel with an upgraded widget. It contains more information, is more customizable, is more functional, and is prettier. It also brings together a range of plugins to provide your customers with a seamless and enhanced experience: