Let’s talk about loyalty at the register. You’ve already decided that rewarding repeat customers is worth it, keeping a customer is cheaper than chasing a new one, and shoppers who buy both online and in-store tend to spend more over their lifetime. What’s left is the important part: finding a Shopify app that runs your loyalty program across Shopify POS and your online store at the same time, without charging you a fortune to do it.
Here’s the thing most “best apps” articles skip: many loyalty app claims Shopify POS support, but the experience varies wildly. Some let customers earn and redeem on every plan. Others hide POS behind a $129/month tier. And some charge per location, meaning the cost grows with every site you connect. And on most apps, loyalty points are applied at the register as a discount on the sale rather than as a payment method. The exception is store credit: because Froonze runs on native Shopify store credit, merchants can redeem points into store credit and apply it at POS checkout as a true tender (treated as payment), not a discount.
Full disclosure: we’re on this list. But we’ve built a Shopify POS loyalty experience, including digital loyalty cards for mobile wallets and a native Shopify store credit program, that we think holds up against anything in the Shopify App Store, at a price point that’s not a ripoff and that won’t punish you for growing.
How we tested the best Shopify POS loyalty apps
A loyalty app that works beautifully online can still fall apart the moment a customer walks up to your counter. So we took the 5 most relevant apps in the Shopify loyalty space and looked at each one through a 5-point methodology, the same five dimensions we use in our main loyalty apps comparison, so you can scan them the same way:
- Clear pricing (monthly cost)
We asked whether it’s obvious what each plan costs, what store sizes it’s built for, and which plan actually unlocks Shopify POS. - Affordability level (yearly cost)
We wanted to know whether the app stays affordable over the long haul, once POS and the features that go with it are switched on. - Critical features
We checked whether the app genuinely supports an omnichannel program: earning and redeeming in-store, syncing points across channels, and helping you retain and grow. - Complimentary features
We looked at whether the app brings additional tools beyond loyalty that create one unified customer experience instead of a bloated app stack. - App reputation
We researched ratings, reviews, time on the market (at least 3 years), and, because POS issues happen at the worst possible moment, whether support feels like part of your team.
We chose this approach because you’re best equipped to decide for yourself. We’d rather show you how each app compares than sell you.
Without further ado, let’s jump in!
1. Froonze Loyalty
Froonze Loyalty is a full-fledged loyalty solution that runs across both your online store and Shopify POS. It’s one of the few Shopify loyalty apps to pair a fully native Shopify store credit program with digital loyalty cards for POS checkout, so a customer can be identified, earn, and redeem at the counter in seconds.
Clear pricing (monthly cost of Froonze)
Froonze’s loyalty plugin ranges from free to $60 per month across 4 easy-to-understand plans
Here’s how POS fits in, plainly: in-store point earning and native store credit work on every plan, including the free one. Redeeming points at the register (via POS spending rules) is unlocked on the Advanced plan at just $10/month, and the digital loyalty cards that make POS checkout genuinely fast, scannable Apple and Google Wallet cards, come with the Unlimited plan at $60. There’s no surprise “POS tier” bolted on at $100+; the most a merchant pays for the full experience is $60 a month.
Plans are based on monthly orders and access to major features like a VIP program, Klaviyo integration, points expiration, and rewards in Shopify POS. Head to the pricing page for the full breakdown.
Affordability level (yearly cost of Froonze)
To run loyalty at the register, the entry point is the Advanced plan at $120 per year. Need customer exclusion or more than 500 monthly orders? That's $360 per year on Premium. Larger stores with at least 1,000 orders pay $720 a year for unlimited orders, and the same $720 a year covers the digital loyalty cards for a smoother POS checkout.
Put differently: the most a store pays to run loyalty across the register and online with Froonze is $720 a year, full stop. For context: apps like Joy charge $1,548 a year just to unlock POS at all.
Critical features in Froonze
Froonze covers the omnichannel essentials that a real Shopify POS loyalty program needs:
- Earn and redeem points in-store via Shopify POS
- Digital loyalty cards (Apple/Google Wallet) for fast in-store identification and redemption
- Native Shopify store credit loyalty, redeemable online and at the register
- Points system with expiration, VIP tiers, and referrals
- Email notifications with customizable templates and multi-language support
- Integrations with Klaviyo, Shopify POS, and Flow
- Customer account page extension and points preview widget
- Full freedom to style storefront widgets with CSS/JS
Most of these are free; VIP tiers, referrals, POS redemption, and integrations start at the $10 Advanced plan.
Digital wallet loyalty cards in Froonze
Froonze issues branded Apple Wallet and Google Wallet loyalty cards that customers save to their phones. At the register, staff scan the card’s QR code to identify the customer instantly, without spelling out email addresses, then check their balance and redeem points or store credit on the spot. It’s available on the Unlimited $60 plan.
Complimentary features in Froonze
Froonze lets merchants pay only for the additional plugins they actually want:
- Wishlist
- Account Widget
- Forms
The point is a unified customer experience: loyalty, wishlist, and the account page living together instead of three disconnected apps slowing down your store.
App reputation of Froonze
Froonze holds a 5-star rating on the Shopify App Store with over 250 reviews and has been on the market since 2021 (4 years).
Merchants consistently highlight ease of use and a support team that acts like part of their own team, plus the extensive customization for widgets, emails, texts, and translations, and the option to run a store-credit-based program.
2. Smile Loyalty
Smile is the biggest name in Shopify loyalty. Whether that translates to the best fit for a POS-focused store is a different question.
Clear pricing (monthly cost of Smile)
Smile ranges from free to custom, across several plans:
Here’s the part we’ll happily give Smile full marks for: Shopify POS works on every plan, including the free one, and customers can earn and redeem in-store at any plan. That’s the most accessible POS access on this list.
The catch is everything around the POS. VIP tiers and most meaningful features require Growth at $199/month, and overage fees kick in automatically when you exceed your order cap.
Affordability level (yearly cost of Smile)
Smaller stores past 200 orders pay $180 a year on Essential. Past 500 orders, that jumps to $948 a year on Standard. Stores above 1,000 orders are looking at $2,388 a year on Growth, before any overages. Smile is affordable at the entry level, but costs climb steeply as you scale, and the features most stores actually want (VIP tiers, points expiry, performance benchmarks) all sit on the most expensive plan.
Critical features in Smile
Smile offers:
- Points program
- Loyalty page
- Customization
- VIP and referral programs
- Reporting
- Integrations
Digital wallet loyalty cards in Smile
Smile doesn’t offer Apple or Google Wallet loyalty cards. At POS, staff identify shoppers the manual way, by looking them up via email, name, or phone, so there’s no scan-to-identify wallet pass to speed up in-store checkout.
Complimentary features in Smile
Smile doesn’t offer Apple or Google Wallet loyalty cards. At POS, staff identify shoppers the manual way, by looking them up via email, name, or phone, so there’s no scan-to-identify wallet pass to speed up in-store checkout.
App reputation of Smile
Smile has a 4.9-star rating with around 4,000+ reviews, and has been on the market since 2014 (13 years), the veteran here. That longevity cuts both ways: a recurring theme in negative reviews is prices rising while value stays flat, alongside complaints about paywalls from merchants who’d used it for anywhere from 1 to 10 years.
3. Marsello Loyalty
Marsello is a loyalty and marketing platform built specifically for retailers who sell both in-store and online, arguably the most retail-first, POS-native option on this list.
Clear pricing (monthly cost of Marsello)
Marsello ranges from $60 to $120+ per month, across 2 main loyalty plans—priced per connected site:
There’s no free plan; it’s a 14-day trial, then a paid plan. Before looking at what each plan includes, the most important thing to understand about Marsello's pricing is that the monthly cost is per connected site. Every eCommerce store or POS location you connect adds to the bill. A single-location store on Launch pays $60/month; a retailer with three locations pays $180/month on the same plan, before any marketing or SMS add-ons, which are billed separately on top.
Launch gives you the full loyalty engine + POS + wallet cards. Accelerate adds the VIP tiers, points expiry, custom segmentation, API access, and integrations.
Affordability level (yearly cost of Marsello)
A single-location store on Launch pays around $720 a year; on Accelerate, around $1,440 a year, before marketing/SMS add-ons. The catch is the per-site model: a retailer running three physical locations on Launch is looking at roughly $2,160 a year for loyalty alone, and more once marketing add-ons are switched on. Marsello can be an excellent value if you genuinely use the bundled marketing tools, and expensive if you only want loyalty.
Critical features in Marsello
Marsello covers the omnichannel essentials and leans hard into retail:
- One loyalty program running across Shopify eCommerce and Shopify POS (plus Lightspeed, Cin7, Heartland, and Clover)
- Earn and redeem at the register
- Points, VIP tiers, rewards, and referrals
- Omnichannel reporting and RFM segmentation
Digital wallet loyalty cards in Marsello
Marsello issues digital wallet passes (Apple/Google Wallet) that staff scan at the register to pull up the customer’s profile and apply rewards. Wallet passes are included from the entry Loyalty Launch ($60) plan.
Complimentary features in Marsello
This is where Marsello differs from a loyalty-only app: it bundles email marketing, SMS campaigns, marketing automation, and social scheduling into the same platform. That’s a genuine “more tools in one app” story, though it’s a marketing suite rather than storefront tools like a wishlist or customer-account page, so the unification is around outbound campaigns, not the on-site customer experience.
App reputation of Marsello
Marsello holds a 4.3-star rating with around 150 reviews on the Shopify App Store and is well established in the omnichannel retail space. Merchants frequently praise the strong ROI, the convenience of loyalty and marketing in one place when running Shopify POS. The most common pushback is around plan mechanics and billing expectations, surprise costs as sites or lists grow.
4. BON Loyalty
BON calls itself the leading Shopify loyalty app for repeat purchases, with standout multi-language support.
Clear pricing (monthly cost of BON)
BON ranges from free to custom per month, across 6 plans:
Shopify POS is included from the $25 Basic plan, one of the cheapest ways to get POS earnings and redemption on this list. At the top end, the Plus plan is aimed at enterprises needing a fully customized program. It includes dedicated support, free customization, and API access with SDK. Pricing is negotiated directly with BON.
The one friction point is the gap between Basic and Growth: POS and the core points program start at $29, but VIP tiers require the Growth plan at $99/month, so merchants who want both in-store rewards and a tiered program are effectively paying about 4x the Basic plan price to add VIP tiers.
Affordability level (yearly cost of BON)
BON offers annual plan discounts. Smaller stores past 250 orders pay $300 a year for Basic (with POS). Larger stores pay $1,200 for Growth, which unlocks unlimited orders, VIP tiers, and showing points on product pages. For comparison, Froonze unlocks points preview on product pages on the Free plan, while POS and VIPs are unlocked at the Advanced, $120 year plan (up to 500 monthly orders).
Critical features in BON
BON offers:
- Points system
- Dedicated loyalty page
- VIP and referral programs
- Shopify POS integration
- Multi-language support
- Email notifications
Digital wallet loyalty cards in BON
BON doesn’t offer native Apple or Google Wallet loyalty cards. At POS, staff add the customer to the cart and open the BON tile to redeem; there’s no scannable wallet pass for instant identification.
Complimentary features in BON
BON is loyalty-only, with no additional tools to round out the customer experience.
App reputation of BON
BON holds a 5-star rating with around 1,800 reviews, on the market since 2021 (4 years), and its support draws frequent praise.
5. Joy Loyalty
Joy positions itself as a social-first, constantly-updated rewards platform with strong design flexibility, aimed mostly at beauty and fitness brands.
Clear pricing (monthly cost of Joy)
Joy ranges from free to $499 per month across 4 plans that take some decoding:
For a POS-focused store, the headline is blunt: Shopify POS is locked behind the $24.99/month Essential plan. On top of that, overage fees ($5–$15 per extra 100 orders) make the true monthly cost hard to predict once you grow.
Affordability level (yearly cost of Joy)
Costs stack up fast here. To run loyalty at the register, a merchant is effectively starting at the Essential plan, around $300 per year before any overages. A small store that just wants in-store rewards is pushed from $0 straight past the $24.99 tier to even unlock the POS. Larger stores on Ultimate are looking at around $6,000 a year and up.
Critical features in Joy
Joy's core features include:
- Loyalty page
- Referral program
- Translations
- Email notifications
- Customer-account blocks
- Earning/spending rules
- Store credit (from the Essential plan)
The following all live on the Advanced plan:
- POS loyalty extension
- VIP tiers
Digital wallet loyalty cards in Joy
Joy offers an Apple/Google Wallet loyalty pass that customers show at checkout for staff to scan and apply rewards. It’s locked behind the Advanced ($99) plan, so the convenience arrives only at that higher price point.
Complimentary features in Joy
Joy sticks to loyalty. The customer-account blocks enhance the loyalty offering, but there’s no broader toolkit to unify the customer experience.
App reputation of Joy
Joy has a 4.9-star rating with around 1,700 reviews and has been on the market since 2021 (4 years) and provides 24/7 live chat support. It's praised for extensive customization, reliable performance, and responsive customer service.
What Shopify POS loyalty apps to consider for your store
The table below shows whether each Shopify POS loyalty app is worth considering, especially in the long run. Store sizes are based on whether you run a smaller store (under 1,000 orders/mo) or a larger one (over 1,000 orders/mo).
Install the best Shopify POS loyalty program app
Not sure where to go from here? You have two options. Pick two apps that resonate with you and try them in development stores to see how they feel at the register.
Or go straight for the clear winner. Install Froonze on your store and get a 14-day free trial, or on a development store and take it for a test drive.
