Every Shopify store has the same quiet leak. A shopper finds something they love, isn't ready to buy today, and closes the tab. No cart, no email, no trace. That intent is gone.
A wishlist catches it. It gives shoppers a reason to save instead of leaving, and tells you exactly which products they want. Then it does the part most merchants never get to: it brings them back on its own the moment the price drops or when the item returns to stock.
The Froonze Wishlist plugin installs "Add to wishlist" buttons across your store and gives every customer a personal list they can open from any page, share with friends, and pick up on any device. And all Wishlist features are available on every plan, including the free one.
Why a wishlist earns its place on your store
A wishlist sits in the middle ground between buying and forgetting. It signals real intent that just isn't immediate yet. The shopper wants the product, but they're waiting on payday, on a sale, on a restock, or on a second opinion.
Without somewhere to put that intent, it evaporates. With a wishlist, four things start working for you at once:
- Fewer lost sessions
Shoppers who save come back with a shorter path to checkout, especially on mobile where re-finding a product could be more difficult. - A reason to send emails that people actually welcome
A back-in-stock alert for a product someone chose to save isn't marketing noise. It's a favour. - New customers that you didn't pay for
Shared wishlists put your products in front of friends, family and gift-buyers who've never heard of your brand. - Demand data you can't get anywhere else
You learn which products people want before they're in a position to buy them, which is useful for buying, restocking, and merchandising decisions.
Froonze Wishlist: Overview and Features
Froonze Wishlist Overview
Setting up the wishlist takes minutes. Subscribe to the Wishlist plugin, then enable the Wishlist app in the Shopify theme editor to install the storefront widgets: a product page button, collection page buttons, a floating launcher, and a navigation link. You can preview, position, and restyle each one without leaving the editor.
Everything else lives in the Wishlist dashboard: settings, email notifications, integrations, translations, analytics, and import and export.
Your customers can reach their list two ways, and you can offer both: a wishlist modal that opens from any page on your store, and a dedicated wishlist page on customer accounts.
Froonze Wishlist Features
Here's everything the Wishlist plugin does, and what each feature is worth to your store.
Getting the button in front of shoppers
- Four storefront widgets
A product page button, collection page buttons, a floating launcher and a wishlist link in your navigation. Together they cover the whole browsing journey, so nobody has to hunt for a way to save. - Full placement and styling control
Choose a placement preset, or drop in a CSS selector to put the button exactly where your theme needs it. Set add and remove button colors, text colors, button style, border radius, shadow and spacing. - Guest wishlist
Visitors save products without creating an account. You capture intent at the top of the funnel instead of losing it at a login wall. And a saved list they don't want to lose is one of the strongest reasons you can give a shopper to sign up.
What customers can do with their list
- Wishlist modal on every page
Customers open, review and manage their list from anywhere on your store. No page reload, no detour away from browsing. - Multiple lists
Customers can create, rename, switch between and delete as many lists as they want, with a default list ready from the start. A wedding list, a birthday list, a seasonal list, a wholesale order. More lists mean more saved products and more reasons to come back. - Social sharing
One-click sharing to Facebook, X, and WhatsApp, plus a copyable share link. Your customers do the introductions for you, and gift-buyers arrive already knowing what to buy. - Add to cart from the list
Shoppers move from saved to sold in one click, and you can choose whether the item stays on the list afterwards.
Bringing shoppers back automatically
- Price drop alerts
The easiest sale you'll ever make. When a saved product goes on offer, the person who already wanted it hears about it first. - Back-in-stock alerts
Recover sales you'd otherwise lose to an out-of-stock page, from the exact customers who wanted that product. - Low-stock alerts
Urgency your shoppers can trust, because it's specific and it's about something they chose themselves. - Auto reminders on your schedule
Send a reminder after a specific number of days after a product is added to the wishlist, or on a fixed day of every month. - Fully customisable email templates
Edit the auto reminder, back in stock, low on stock, and price drop email templates. Add your logo and configure your own sender address, so every message looks like it came from your brand. Sender email setup guide here.
Connecting to the rest of your stack
- Klaviyo
Send wishlist events to Klaviyo and build your own flows and segments based on real product interest. - PushOwl
Add web push notifications to your wishlist reminders and reach shoppers who never open emails. - Shopify Flow & Marketing Automations
Eight wishlist triggers: product added, removed, added to cart, bought, auto reminder, back in stock, low on stock, and price drop, so you can tag customers, alert your team or launch campaigns automatically. Setup guide here. - Facebook Pixel and Google Analytics
Track wishlist activity as a conversion signal and feed your ad audiences with high-intent product data.
Knowing what's working
- Wishlist analytics dashboard
Track currently wishlisted and total wishlisted items, add and remove actions, added-to-cart value and ordered value over any date range. See how much revenue your wishlist is bringing in. - Top wishlisted products
See which products are saved, added to cart and ordered, filtered by product. Spot the demand your sales reports can't show you: what people want but haven't bought yet. - Email performance stats
Sent, opened, clicked, bounced, and spam complaints, per email type, charted over time. Treat your reminders like the marketing channel they are.
Running it your way
- Multi-language and full text editing
Translate every storefront string into any language your Shopify store supports, and rewrite any wording to match your brand voice. - Show or hide the wishlist selectively
Whitelist or blacklist by product tag to keep the button off products you don't want wishlisted, such as clearance or made-to-order items. Or use customer tags to run the wishlist for specific segments only, like wholesale or VIP. - Import and export your data
Bring your wishlists in from another app by CSV, and export them whenever you want. Your customer data stays yours, and our support team will help with the migration for free.
Froonze Wishlist Pricing
Wishlist pricing is based on your monthly order volume only; every feature is included on every plan, including the free one. There's no feature gating and no per-action limits, and no extra charge for email alerts, sharing, analytics or data export.
Check our pricing page for the full breakdown across all Froonze plugins.
Add a wishlist to your store with Froonze
Give Froonze a try. If your store does fewer than 100 orders a month, the Wishlist plugin is free, with every feature available. Above that, you'll get a 14-day free trial before any paid plan starts.
Not ready to install on your live store? Create a Shopify development store and test it there for free.