If your e-commerce business has clients of different ages, locations or economic backgrounds, you may find that generic marketing fall short of delivering the desired results. Building a good customer database is essential, but marketing is more than just accumulating subscribers. To truly engage your audience, you must create targeted strategies that are relevant to your customers' needs, habits and interests.
With the new built-in customer segmentation features in Shopify, you can divide your customers based on shared characteristics or behaviors. In our next article, we'll explore what customer segmentation is, why is important and what are the best strategies you can use to segment and target your audiences.
Customer segmentation is the process of dividing customers into groups based on shared characteristics or behaviors. This helps businesses to better understand their customers and to tailor their marketing and sales efforts accordingly with more personalized campaigns. This is what is customer segmentation.
For example, a business might segment its customers by demographics (age, gender, location, income, etc.), by purchase history (what they have bought in the past), or by interests (what they like to do). Once the business has segmented its customers, it can then create targeted marketing campaigns for each segment.
Segmentation is a great way to improve your email marketing results and increase your engagement and conversion rates. It can also help your business improving the customer experience while providing more relevant and personalized services. Once you have segmented your customers, you can then develop targeted marketing and sales strategies for each segment. For example, personalized campaigns or personalized discounts and promotions.
Customer segmentation can help businesses in numerous ways, from a straight better customer experience to better business decision-making by understanding the needs and wants of their audiences.
There is not a one-fit-all answer to decide what is the best customer segmentation strategy. The best strategies for customer segmentation depend on your specific business and industry, but here are some general tips:
Some specific customer segmentation strategies that you can use are:
Shopify customer segmentation for marketing, based solely on the platform's criteria, filters, and capabilities, can be limiting. Shopify apps for audience segmentation and email marketing can help you overcome these limitations.
In another articles, we review some of the most popular customer segmentation apps that you can use to expand on Shopify's built-in features, as well how far you can go with the native segmentation Shopify features.