Shopify customer segmentation for marketing can be limiting if you rely solely on the platform's built-in criteria, filters, and capabilities.
Shopify apps for audience segmentation and email marketing can help you overcome these limitations by providing additional features and functionality. For example, some Shopify audience segmentation apps allow you to collect additional and more detailed data from your customers. Such as product preferences, behavioral data or unique business needs. Or integrate your customer data with other marketing platforms, such as email marketing providers and social media advertising platforms. Using this apps you can create more targeted and effective marketing campaigns that reach the right customers with the right message at the right time.
In this article, we review some of the most best customer segmentation tools in Shopify, to get the most of your customer data and create personalized marketing, contents and promotions.
Best customer segmentation tools to drive personalized marketing in Shopify
Shop Quiz: Product Recommender
By RevenueHunt. ⭐⭐⭐⭐⭐ Rating 4.9 based on 238 reviews
Free plan available. 14-day free trial
Product Recommendation Quiz guides your customers throughout their shopping experience and helps them find the right products for them. Quizzes let you collect actionable data by asking your customers targeted questions. Segment and tag your shoppers based on their responses.
Customer Accounts Concierge
By Froonze. ⭐⭐⭐⭐⭐ Rating 4.9 based on 165 reviews
Free plan available. 14-day free trial
Froonze turns the account page into a multi-functional customer portal. One of the many features of this app is the option to build customized forms to collect additional customer data and save it in customer metafields, where it can be easily used to segment and target your audience.
Reveal: Customer Data & NPS
By Omniconvert SRL. ⭐⭐⭐⭐⭐ Rating 5.0 based on 93 reviews
Free plan available. 30-day free trial
Omniconvert’s Reveal highlights your best options for generating new growth in terms of acquisition, retention, and customer loyalty. Its built-in RFM Customer Segmentation: identify best&worst clients & treat them accordingly
Sendvio: Email Marketing & SMS
By Sendvio. ⭐⭐⭐⭐⭐ Rating 4.9 based on 446 reviews
Free plan available. Additional charges may apply
Sendvio seamlessly integrates powerful editors into your Shopify dashboard, allowing you to access multiple template libraries for email campaigns. You can use its audience management toolset to easily organize and segment your contacts.
Segments: Profitable Audiences
By Tresl Inc. ⭐⭐⭐⭐⭐ Rating 5.0 based on 58 reviews
From $99/month. 14-day free trial
Built by former LinkedIn data scientists, this app's models uncover profitable segments to target, hidden in your shop's data. Segments helps you create, track & manage all your customer segments and keep them in sync across marketing channels including Klaviyo, Meta, TikTok and Google.
SC Customer Tagging
By Shop Circle. ⭐⭐⭐⭐⭐ Rating 5.0 based on 70 reviews
Free plan available. 1-day free trial
Apply and remove tags to customer records based on behavior, creating varied customer segments with multi-condition workflows. Leverage marketing automation and customize communications based on where shoppers are in the customer lifecycle.
USO: Discounts & Promotions
By Orbit Apps. ⭐⭐⭐⭐⭐ Rating 4.5 based on 630 reviews
Free plan available. 14-day free trial
Ultimate Special Offers makes it easy and efficient to run different promotions. It provides 9 offer types to choose from, so you can mix and match deals and test sales to see what works best for your store. You can set up offers to run 24/7 and segment customers to offer exclusive deals.
Klaviyo: Email Marketing & SMS
By Klaviyo. ⭐⭐⭐⭐ Rating 4.0 based on 1743 reviews
Free plan available. Additional charges may apply
Klaviyo helps over 130,000 paying customers centralize their data from 300+ integrations and make it instantly usable in targeted, personalized, and automated marketing. It also allows you to create segments using historical and real-time behaviors for better targeting.
Related Questions
What is customer segmentation?
Customer segmentation is the process of dividing customers into groups based on shared characteristics or behaviors. This helps businesses to better understand their customers and to tailor their marketing and sales efforts accordingly with more personalized campaigns. You can also read this article to know more about what is customer segmentation.
For example, a business might segment its customers by demographics (age, gender, location, income, etc.), by purchase history (what they have bought in the past), or by interests (what they like to do). Once the business has segmented its customers, it can then create targeted marketing campaigns for each segment.
Why customer segmentation is important
Segmentation is a great way to improve your email marketing results and increase your engagement and conversion rates. It can also help your business improving the customer experience while providing more relevant and personalized services. For example, personalized campaigns or personalized discounts and promotions.
Customer segmentation can help businesses in numerous ways, from a straight better customer experience to better business decision-making by understanding the needs and wants of their audiences.
What's the best customer segmentation strategy
Some specific customer segmentation methods and strategies that you can use are:
- Demographic segmentation: This involves segmenting customers based on demographic characteristics such as age, gender, location, income, and education level. Demographic segmentation is a good way to identify broad customer groups.
- Psychographic segmentation: This involves segmenting customers based on their personality traits, values, interests, and lifestyles. Psychographic segmentation is a good way to identify more specific customer groups with shared interests and needs.
- Behavioral segmentation: This involves segmenting customers based on their past purchase behavior, such as what they have bought, how often they buy, and how much they spend. Behavioral segmentation is a good way to identify customer groups that are most likely to be interested in specific products or services.
