What is Shopify Flow and best Flow Examples

Shopify Flow is a free automation tool to create custom workflows and manage tasks in your store. Find out what it is and discover practical flow examples
June 6, 2024

Running a successful Shopify store involves juggling a million tasks. But what if you could streamline those tasks, freeing up your time to focus on bigger things? That's the magic of Shopify Flow, a powerful automation engine built right into your Shopify platform.

Shopify Flow allows merchants to create customized workflows (sequences of tasks) to automate processes within their store and across connected apps. For example, a workflow could be triggered by a new customer placing an order and might include automatic actions like sending a welcome email, updating inventory levels, and notifying fulfillment centers.

Shopify Flow offers a wealth of options for creating custom workflows. Building complex workflows can involve some technical hurdles, but there are also many valuable examples, resources and templates that you can use as starting points. This article delves deeper into what is Shopify Flow and explores some effective work-flow examples you can implement in your store.

What is Shopify Flow?

Shopify Flow automates tasks triggered by monitored events in your store. It operates through what is typically referred to as a conditional “if this, then that” architecture. Workflows are the core concept in Flow. They are constructs of automated actions that are triggered by those specific events within your store.

Work-flows are built with 3 different types of components: starting triggers, conditions, and ending actions. Triggers are the specific events that activate a workflow. Conditions are criteria based on the specified parameters to further refine when actions are taken. Actions are the changes that are made in the store once the conditions are met, such as sending an email, tagging a customer, or cancelling a specific order.

Shopify flow components description

You can think of Shopify Flow as your own personal business assistant. It's designed to automate repetitive and time-intensive tasks and to streamline processes within your Shopify store, all while saving valuable time and resources. These workflows trigger specific actions based on pre-defined events and criteria (conditions) in your Shopify store. And without requiring traditional coding knowledge thanks to its low-code editor.

Low-code. The true charm of Shopify Flow lies in its adaptable, user-friendly interface that allows you to build automations tailored to your unique business needs. You will be able to create custom automations that not only boost productivity but also support scalability. From managing inventory and organizing products to handling customer service and marketing tasks, Shopify Flow can be set up to automate a multitude of operations. Shopify Flow also facilitates better customer experiences by enabling actions like automated tagging of high-value customers, sending personalized email campaigns based on purchase history, or even identifying and cancelling fraudulent orders.

Shopify Flow isn't a standalone system; it's also able to interact with other integrated apps within the Shopify Store. This capacity to operate effectively alongside other tools, sans complex coding requirements, makes it a highly appealing tool for growing businesses that are committed to simplifying their procedures and optimizing their return on investment.

Ready to dive in? Visit the next links for some beginner-friendly tutorials to get you rolling:

Flow Resources and Templates

Another great advantage of Shopify Flow is the multitude of existing resources and templates that you can use as a starting point. You don't believe me? Just install the app and go check this Browse Templates link on your store.

Shopify Flow Browse Templates

Impressed? You can easily customize these pre-built templates to fit your specific needs! For even more marketing automation options, head over to Shopify Marketing > Automations. There, you'll find a collection of workflows specifically designed to send targeted email campaigns to your subscribers.

Shopify Marketing Automation Templates

And if this is not enough here is another link with some more Flow examples:

7 Best Shopify Flow Examples

Here are some examples of how businesses use Shopify Flow to streamline their operations and automate tasks:

  1. Automated Inventory Management: When inventory levels for a particular product drop below a certain threshold, Shopify Flow can automatically reorder or notify your supplier, saving you time on manual tracking.
  2. Tagging VIP Customers: Shopify Flow can automatically tag customers who spend above a certain value, helping you identify and reward your most valuable customers.
  3. Notification for High-Risk Orders: If an order comes in that meets certain risk factors (such as a large order from a new customer), Shopify Flow can notify you so you can review the order prior to fulfillment.
  4. Out of Stock Products: When a product goes out of stock, Shopify Flow can automatically remove it from your collections and notify customers who have expressed interest.
  5. Back In Stock Notifications: Once the product is back in stock, Shopify Flow can automatically email customers who have expressed interest, encouraging them to complete their purchase.
  6. Publishing Product Reviews: Shopify Flow can automatically publish product reviews that surpass a specific star rating, and hold back those below for manual review, maintaining the quality of reviews on your site.
  7. Loyalty Points Automation: If you're running a loyalty program, you can use Shopify Flow to automatically update loyalty points based on customer orders and refunds.

Remember, these are just samples. Shopify Flow is highly customizable and can be tailored to suit your business' unique needs and operations.

Why Automate Your Business with Shopify Flow?

Shopify Flow is more than just another app, it's a full automation engine integrated into the platform. Flow lets you create custom workflows without coding and automate tasks. From inventory management and order confirmations to fraud prevention, all within your Shopify platform.  Plus, Flow integrates with other Shopify apps, allowing you to create even more complex and customized workflows.

  • Boost Efficiency: Automate repetitive tasks like sending order confirmations, updating inventory levels, and applying discount codes. This frees up your time to focus on strategic initiatives like marketing and product development.
  • Reduce Errors: Manual processes are prone to mistakes. Flow eliminates human error by automating tasks with precision and consistency.
  • Enhance Customer Experience:  Personalize the customer journey by triggering automated emails based on purchase history or abandoned carts. You can also use Flow to automatically send birthday greetings or product recommendations.
  • Streamline Workflows:  Connect your favorite Shopify apps with Flow to create powerful integrations. This eliminates the need to manually switch between platforms, saving you time and effort.

Ready to Automate Your Success?

Shopify Flow is a game-changer for businesses of all sizes. By automating repetitive tasks and streamlining workflows, you can save valuable time, reduce errors, and ultimately, grow your business. So, dive into the world of Shopify Flow and unlock the power of automation!

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